ABOUT DMUSE BY DANI G
We’re more than just realistic wigs for women: We’re here to help you find yourself again
WHY WE’RE DIFFERENT
We exist for YOU
With alopecia affecting around 160 million people worldwide DMUSE exists to unite hair loss communities and empower personal journey’s. Whether you wear wigs for fun or for a medical condition, you deserve to feel confident in hair that reflects your individuality. Since March 2023, we’ve reimagined beauty standards with compassion so that there’s room for you to be you and be your own muse. And behind all of our luscious locks, touching customer stores and heartfelt community, DMUSE campaign tirelessly.
We’re always advocating for better hair loss education, offer tailored customer support and regularly add to our free Wig Education + Guides library. To date we’ve donated over 500 of our not-seen-elsewhere eyebrow transfers to Newcastle Hospitals Charity, offer VAT exemptions and a 10% medical hair loss discount on eligible orders. We’re mindful of accessibility and have flexible finance options available so no one has to choose between quality and cost when it comes to your wig wearing journey. And we’re also working toward becoming a registered dealer with the NHS. This means our UK shoppers can use their funding to purchase wigs through DMUSE, allowing us to change more lives and empower more women.
CUSTOM WIGS FOR ALOPECIA: DANI’S STORY
About Dani G
I received my alopecia diagnosis at just 18 months old–making me a long-time wig wearer and a huge advocate for comfort and quality over anything else. Having worn wigs for over 20 years, I’ve been through all of the wig stages: scratchy and stiff lace, bulky caps and harsh hairlines complete with synthetic off-yellow hair. It took time and perseverance, but I eventually found the freedom and confidence that comes with wearing a natural, beautifully crafted custom wig for alopecia.
And so DMUSE was born. I was driven to share this incredible feeling with other women on a hair loss journey. I needed to reframe the identity crisis that comes with seeing your hair slip through your fingers in strands and clumps. I didn’t want to create wigs that took away from your natural beauty, but instead gave you back control and a sense of identity. Our wigs promise to be a safety blanket during times of vulnerability and a freeing symbol of self-expression when creativity calls.
